About Us

About Smiles and Dentistry

Our Journey

2007 marked the beginning of a journey that would transform the way people interact with dental information online. Founded by a team of passionate dental professionals, Smiles and Dentistry was born out of a desire to bridge the gap between accessible, accurate, and reliable dental knowledge and those seeking it. Over the years, we’ve grown from a modest online platform to a thriving community dedicated to oral health and wellness.

Milestones and Achievements

  • 2010: Launch of our comprehensive database of dental procedures and treatments, providing users with detailed insights into various dental care options.
  • 2012: Introduction of our interactive blog section, where we share expert advice, tips, and the latest research in dentistry, making complex topics simple and understandable.
  • 2015: Partnership with leading dental organizations to enhance the credibility of our content, ensuring our readers receive the most up-to-date and accurate information.
  • 2018: Implementation of a user-friendly interface and mobile optimization, allowing for easy access to our resources on any device.
  • 2020: Celebration of 13 years of successful online presence, with over 5 million satisfied readers worldwide.

Our Purpose and Mission

Smiles and Dentistry is dedicated to empowering individuals to take control of their oral health and make informed decisions regarding their smiles. We strive to be the ultimate online destination for all things dentistry, offering unbiased, evidence-based information that promotes both physical and emotional well-being.

Core Values:

  • Accuracy: We uphold the highest standards of accuracy in our content, ensuring every article is meticulously researched and verified by experts.
  • Reliability: Our readers can trust us as a reliable source for dental knowledge, fostering a community built on transparency and integrity.
  • Inclusivity: We aim to cater to a diverse audience, providing content suitable for people from all walks of life.

Filling the Information Gap

The internet is awash with dental information, but much of it lacks credibility or is outdated. Smiles and Dentistry was created to address this issue by becoming a central hub for reliable, evidence-based dental knowledge. We fill the gap by:

  • Verifying all facts and figures through peer-reviewed studies and expert consultations.
  • Simplifying complex dental concepts to make them accessible to both professionals and laypeople.
  • Encouraging open dialogue and community engagement to foster a supportive learning environment.

Unbiased Information and Accuracy

At Smiles and Dentistry, we take pride in our commitment to providing unbiased content. Our team of writers and editors undergoes rigorous training to ensure:

  • Reliability: Every article is crafted using the latest research and guidelines from reputable sources.
  • Objectivity: We present both sides of every story, allowing readers to make informed choices.
  • Transparency: Disclosure of any potential conflicts of interest is standard practice among our team.

Engaging with Our Readers

We believe active engagement is key to building a successful online community. Here’s how we interact with our audience:

  • Comments and Discussion: Encouraging readers to share their thoughts, questions, and experiences in the comments section below each article.
  • Feedback Form: We value your input and have made it easy to provide feedback on our site.
  • Email Newsletter: Subscribers receive exclusive content, updates, and invitations to participate in special events or surveys.

Our Target Audience

Our primary audience comprises:

  • Individuals seeking information about oral health, dental procedures, and cosmetic dentistry.
  • Parents looking for guidance on children’s dental care and healthy habits.
  • Dental professionals who use our site as a resource for continuing education and staying abreast of industry trends.

The Smiles and Dentistry Team

  • Dr. AI-Lyse Watson – Chief Dental Officer (CDO) and Founder, with over 20 years of clinical experience.
  • Prof. Sophia Verity – Senior Editor and Dentist, ensuring all content meets the highest standards.
  • Olivia Bright – Content Creator and Social Media Manager, responsible for engaging online content.
  • Dr. Ethan Kalil – Research Lead, dedicated to keeping our information up-to-date and evidence-based.
  • Ava Dental – AI-powered Virtual Assistant, providing administrative support and user engagement.

Our Business Model

Smiles and Dentistry operates on a subscription model, offering both free and premium content. Premium members gain access to exclusive features like personalized dental recommendations, priority access to new content, and interactive webinars with industry experts. We also generate revenue through carefully selected affiliate partnerships and sponsored content, ensuring transparency in our relationships.

Get in Touch

For any queries or suggestions, please visit our Contact Us page, where you can reach out to our dedicated team. We welcome your feedback and strive to continuously improve our platform for the dental community worldwide.